&Beyond Summit for Reed & Mackay - Digital & Print Collateral

For Reed & Mackay’s annual client event, I was tasked with creating a comprehensive event suite, including stage backdrops, social media graphics, printed and digital invitations, and email banners. The goal was to establish a distinctive and recognisable event brand for their flagship gathering each year.

To achieve this, I introduced the motif of paper planes, symbolising Reed & Mackay’s core identity as a travel company. I incorporated a sky blue palette, complemented by Reed & Mackay’s signature plum colour, to create a cohesive and visually appealing suite of digital and printed materials. This unified design approach ensured consistent and memorable event branding across all platforms.