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Pet Friendly Cookies - Brand Identity
Client testimonial
“Working with Anjna was a real pleasure, she took the time to research and understand my product fully. She worked with incredible speed and great attention to detail. I was confident that I was going to get a perfect result with her and the final design was better than I could have imagined. She communicated clearly, consistently and with the upmost professionalism.”
- Sneha Bhudia
Founder, Pawfect Cookies
During the concept development process, I focused on creatively exploring the form of the letter “P” and the shape of a paw. The letter “P” proved to be particularly versatile, allowing for manipulation in various ways while maintaining readability. This flexibility enabled me to transform it into a representation of a dog paw. Additionally, I incorporated a playful touch by designing the cross stroke on the “T” to resemble a dog’s tail.
This color palette has been meticulously selected to enhance the brand’s visual identity. The shades of brown represent the natural colors of dog fur and cookies, creating a cohesive look that will harmonize well across all marketing materials.
Muted blues were chosen to provide a pleasing contrast to the browns and to incorporate a colour that dogs can perceive, reinforcing the association between the cookies and the branding on the packaging.
